“It’s not funny at all,” Reese Witherspoon stated about her accident in 2011 in which she was hit by an 85 year old driver while jogging. “They said I am very hard-headed because I landed right on my head and … read more >

This Sunday marked the 69th annual Golden Globe Awards which was a star-studded event that made us hair and beauty lovers oogle at all the beautiful hair styles and makeup looks of the glamorous evening. We picked our favorite 5 … read more >

Designed for those who are hesitant to commit to wearing hair extensions for months at a time, SHE by So.Cap.USA Extensives are ideal for your trend-setting clients. Clients who request a different hair color every time you see them will absolutely … read more >

Hair extensions are not just for adults anymore! Zahara Jolie-Pitt (daughter of Angelina Jolie and Brad Pitt) was recently seen at Cirque de Soliel’s “Michael Jackson: The Immortal” donning long, braided hair extensions. This is quite a change in look … read more >

Ever feel like you should be offering more services to your cut and color clients? Without recieving CEU certification you are cutting yourself short and limiting your potential as a successful stylist. Hair extensions (especially 100% human hair extensions) are … read more >

1. French Twist – This feminine do puts a fun and flirty spin on any outfit. It pairs perfectly with a holiday cocktail dress and can easily transition you from day to evening. To truly complete this look, we recommend using Crack … read more >

With the holidays quickly approaching, it is important to maximize opportunities to promote both salon services and retail sales. Follow these simple steps to ensure the holiday season is a success for you, your clients, and your co-workers. 1. Take … read more >

We wanted to share some of the pictures from our latest event the Stars of Hair event with everyone who wasn’t able to go! We had a busy, star-studded afternoon spent learning new techniques and insider tips from Nicholas French, Alan … read more >

Selena Gomez took her dark brunette locks from shoulder length to long and luxurious during her “We Own the Night Tour”. Only weeks before Selena stepped out with hair extensions, she wore her hair in a simple shoulder length crop. … read more >

With only 5 days left to sign up for the Stars of Hair Event, what are you waiting for? This event features some of the most innovative minds of our industry – who are waiting to teach you the secrets of … read more >