Selecting a brush is a very personal decision. Weight, balance, feel in the hand and the resulting desired finish of the hair all come into play.

The first collection of brushes have been proven to create a smooth, shiny and humidity resistant finish to the hair. Hair color lasts longer!

YOU’LL FEEL THE DIFFERENCE!

All round brushes feature our exclusive non-slip rubber handles. This handle texture is slightly pliable, allowing you easier rotation without hand fatigue. The ionic polishing paddle features our exclusive “soft touch” and non-slip natural silicone finish. These finishes are why brushes immediately feel fantastic in the hand.

YOU’LL SEE THE DIFFERENCE!

ionic brushes feature either heat-resistant nylon bristles or in the case of the ionic polishing paddle, heat resistant pins. The heat-resistant nylon fiber bristles on all brushes are infused with a tourmaline crystal complex which creates negative ions to penetrate and condition the hair. The ions are released when tension and heat are applied helping to maintain healthy hair and repair cuticle damage. When the cuticle is closed, hair color resists fading from UVA/UVB rays.

The round brushes feature the longest barrels in the industry (about 1” longer) to allow for larger sections of hair to be used, allowing a faster overall finishing time.

A greater distance between the ferrule (the solid portion closest to the handle) and our seamless handle design helps prevent any hair from catching around the handle.

YOU CAN EVEN SMELL THE DIFFERENCE!

One of the amazing properties of tourmaline is the ability to neutralize odors such as smoke and excessive perfumes. Even better when used with heat, your brush will leave your hair smelling clean and fresh. Odors seem to disappear!

UNDERSTANDING THE IONIC TECHNOLOGY OF BRUSHES

Ionic technology refers to the creation of negative ions, which are measurable atomic particles. The ionic technology within the brushes is created through the presence of tourmaline, a semi-precious crystal. Even when not heated, tourmaline emits low levels of negative ions. When heated, tourmaline generates a slightly higher level of negative ions.

For ionic technology to be effective, the tourmaline must be in direct contact with the hair. Passive ionic technology is seen in the brushes where the tourmaline crystal is crushed and made part of the nylon fiber bristles.

brushes emit negative ions. Hair is charged with positive ions. When the heat of a blow dryer is applied to hair using any brush, it creates an “acidic” effect to the hair. This means that the negative ions are attracted to the “positive” charges of the cuticle of the hair. It compacts, closes down, and constricts the outer cuticle of the hair strand, reducing the diameter of the hair shaft. This tighter cuticle structure helps prevent hair color fading from UVA/UVB rays.

Using brushes result in instantly sleeker, stronger, shinier hair. They offer:

• Faster drying time due to expelling the water when the hair cuticle and shaft are constricted
• Stronger hair due to the compaction of the hair strand
• Shinier and longer lasting hair color due to the closure of the cuticle allowing light to reflect off more easily
• Humidity control due to cuticle constriction to help prevent frizziness

IN SUMMARY

More shine… less frizz. Guaranteed!