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2 Review your order.
3 Payment & FREE shipment

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SHOWROOM HOURS

Mon-Fri 9:00AM - 6:00AM
Sat - 9:00AM-5:00PM
Sundays by appointment only!

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THE STORY BEHIND FOBI

freedom from frizz!

The brainchild of Gary Smith, fobi™ is a new & fast weather-proofing hair system that incorporates the world’s only Professional Salon Technology to allow a client to keep and love their curl while eliminating frizz for the life of the treated hair. The culmination of six years of technical R&D and testing, this system gives clients that have humidity-reactive curly, wavy or coily hair the ability to keep their style composed all day long without the fear of frizz.

Ready to order? Have a few questions? Take the next step and fobi could be at your door in just a few days!

You can call us in the office at 1.847.741.5000...or click the get started button at right and we'll call you!

what we love...about fobi!

The "Bling Factor" is our criteria for selecting the partners we offer you. Companies that offer something unique, different, exclusive or groundbreaking. Carefully selected by our team to give you a complete array of products for your business.

weatherproofing for hair

Exclusive technology that will PERMANENTLY eliminate frizz for the life of the hair!

ZERO frizz, 100% texture RETAINED

Unlike smoothing or straightening systems, with fobi you retain natural texture but kick frizz to the curb.

a perfect solution for what's trending!

Natural texture is BIG right now. But everyone with curls, waves and kinky hair hates frizz.

STEP 1: FOBI frizzOUT™

PROVIDES PERMANENT HYDROPHILIC CORRECTION

  • Provides permanent hydrophilic correction for frizzy hydrophobic hair.

  • frizzOUT™ allows clients to safely and easily embrace, manage and love their natural texture and curl.

  • Hand-apply to dry hair. Work in and leave on for: 30 minutes for Wavy/Curly Hair, 35 minutes for Coiled Hair. Shampoo, rinse, & towel dry.

STEP 2: FOBI bodyIN™

REPAIRS & RESTORES HAIR TO OPTIMAL HEALTH

  • Features a blend of amino acids, and essential fatty acids that are necessary to repair & help restore ideal health in your client’s tresses.

  • The result is silky smooth hair with more elasticity that is less prone to breakage. The hair is optimally moisture balanced with exceptionally vibrant shine and bounce-while protected against color-fade.

  • Hand-apply to hair and leave on 15 minutes. Rinse and towel dry.

STEP 3: FOBI GLISTEN

ADDS MOVEMENT, SHINE & DEPTH OF COLOR

  • The perfect finishing touch for salon-marvelous hair that adds movement, depth and shine and color with super healthy-looking vitality.

  • The anti-aging ingredients creates a youthful-looking head of hair that feels weightlessly light and clean.

  • Hand-apply lightly to towel dried hair and style as desired.

BREAKTHROUGH
HAIR SCIENCE

fobirightfobi Changes Everything!

fobi™ has invented the world’s only Professional Salon Technology that allows a client to keep and love their curl while eliminating manageability frustration for the life of the treated hair. After the fobi™ treatment, hair is left incredibly rejuvenated and tamed with exceptionally vibrant bounce, body and shine. Never damaging, fobi™ is safe and beneficial for all hair types.

How does fobi work?

fobi™ naturally converts hydrophilic (moisture-seeking) hair to a hydrophobic (moisture-repelling) internally conditioned state. fobi™ quenches hair’s insatiable thirst for moisture by targeting, correcting and replacing the problem causing ‘vacant ‘H’ bond’ deep within the shaft – eliminating and disabling the cause and origin of humidity-reactive, unmanageable frizz in hair.

Hair no longer has the ability or desire to generate frizz! Once corrected, fobi™ deeply infuses proprietary Hydrofobic Conditioning™ blend of essential fatty and amino acids to provide optimally balanced and internally sustainable moisture for dramatically enhanced body, bounce, strength, shine and elasticity.

Key Benefits

  • Chemical-free
  • Non-straightening & non-damaging
  • Does not alter the hair’s natural curl or wave pattern
  • Safe & beneficial for all hair types
  • No heat activation required
  • Does not wash or wear off
  • Leaves hair manageable all day long
  • Average of 90 minutes from start to glistening finish

Client Initial Comments:

  • I can run my fingers through my hair with no tangles
  • I still have my curls and my volume is the same, WOW
  • My hair feels soft not rough
  • My hair dries in about half the time

Comments 7 Weeks Later:

  • No more manageability, frizz issues
  • I can go curly or style however I desire
  • My hair is ‘weatherproof’
  • My style looks the same at night as it did in the morning

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