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Exclusive technology that will PERMANENTLY eliminate frizz for the life of the hair!
Unlike smoothing or straightening systems, with fobi you retain natural texture but kick frizz to the curb.
Natural texture is BIG right now. But everyone with curls, waves and kinky hair hates frizz.
fobi™ has invented the world’s only Professional Salon Technology that allows a client to keep and love their curl while eliminating manageability frustration for the life of the treated hair. After the fobi™ treatment, hair is left incredibly rejuvenated and tamed with exceptionally vibrant bounce, body and shine. Never damaging, fobi™ is safe and beneficial for all hair types.
fobi™ naturally converts hydrophilic (moisture-seeking) hair to a hydrophobic (moisture-repelling) internally conditioned state. fobi™ quenches hair’s insatiable thirst for moisture by targeting, correcting and replacing the problem causing ‘vacant ‘H’ bond’ deep within the shaft – eliminating and disabling the cause and origin of humidity-reactive, unmanageable frizz in hair.
Hair no longer has the ability or desire to generate frizz! Once corrected, fobi™ deeply infuses proprietary Hydrofobic Conditioning™ blend of essential fatty and amino acids to provide optimally balanced and internally sustainable moisture for dramatically enhanced body, bounce, strength, shine and elasticity.