Earlier in the week, after spending a night in the sauna, Rihanna’s hair was messy, tangled and she tried to remedy the situation by loading her hair up with conditioner. When that didn’t work, Rihanna called in her hairstylist, Ursula Stephen, and paid her a surprising $24000 to fly in to her and fix her bad hair day.
An insider stated, “She didn’t want to take the chance on an unknown. Because they were on such a tight schedule, they had to get her on the first flight.” Ursula Stephen is the celebrity stylist responsible for Rihanna’s ever changing hairstyles and bold hair color.
Once Ursula fixed the situation, cut and treated her damaged tresses, Rihanna tweeted a photo of the expensive haircut.
Most of us probably don’t have celebrity clients who are able to fork out $24000 when they are having a bad hair day. But just how loyal are your salon clients? Do you service the same customers on a regular basis? Are your repeat customers referring their friends to you?
A few simple tips to increase your client’s loyalty:
Improve your salon’s first impression. Ensure that the receptionist greets every client as soon as they come through the salon doors. This makes customers feel welcome and appreciated. Offering tea, water, or coffee is also a great way to make customers feel relaxed and enhance his/her experience.
Provide more services. If you only provide the basic cut and color salon services, most likely, customers will wander to a full-service salon that offers advanced hair color techniques, hair extension services, and hair smoothing treatments. Continuing your salon education is important to keep both yourself and your clients engaged and happy.
Follow up with your appointments. Take a couple minutes out of your day to follow up with clients via email, a phone call, or a quick handwritten card. This shows them you care about them and their experience.